THE CHALLENGE

Finnriver Farm & Cidery was one of the original pioneers of the now-booming cider industry in the Pacific Northwest. They specialize in artisan crafted cider grown on 50 acres of organic orchards on the Olympic Peninsula of Washington. When they contacted me in 2012 for help with their marketing, their labels did not live up to the quality, uniqueness and heart of their product. Finnriver stands for cider but also for sustainability, community-supported agriculture and preservation. Their farm-to-bottle methods needed a look that matched the care and commitment of their mission.
SERVICES
illustration
brand identity
print marketing
packaging
merchandise
web design

Guided by their values of responsible land stewardship, a deep love of community, and environmentally conscious farming, Finnriver needed a brand that conveyed the authenticity and heartfulness of their mission.

Guided by their values of responsible land stewardship, a deep love of community, and environmentally conscious farming, Finnriver needed a brand that conveyed the authenticity and heartfulness of their mission.

THE SOLUTION PROCESS

To convey the spirit and artistry of Finnriver’s products, I chose hand-made designs employing one-of-a-kind illustrations by local artists and myself. I incorporated elegant fonts, plenty of white space and earth tones to achieve a rustic, natural elegance. Unlike their industry counterparts who rely on trendy imagery, Finnriver represents a slow, farm-to-bottle mentality that needed a look to match. I brought this company’s focus on the land and community to the foreground of my design. Using pen and ink illustrations of apple trees and farm animals, I showcased the human touch of Finnriver.

ILLUSTRATION


Finnriver is a perfect example of a client whose hand made product called for hand made artwork. The illustrations that I created are interspersed throughout Finnriver’s marketing. You can find them on T-shirts, tote bags, sweatshirts, hats, stickers, table menus and on-site posters.

BRANDING

Utilizing a font that is simple yet elegant paired with hand drawn pen & ink artwork, I created a brand that represents the care and unique hand-crafted art of Finnriver. The brand is evident in everything they present to the world — their cidery and gift shop, marketing materials, and website. Across the board, customers will see unique, hand-crafted art in gentle earth tones that represents the essence of the farm, its staff and the Finnriver community mission.

PRINT MARKETING


In addition to being a cidery, Finnriver hosts a wide range of arts and community events year round. To promote their events, I designed posters, menus, newspaper ads, booklets, brochures, rack cards, postcards, online marketing pdfs, and more. As you can see below, for each event I’ve created a unique look that is a variation on their brand to make the event “pop” and ensure it stands out to the Finnriver community.

THE RESULT

Through listening deeply to the needs of this customer, I came to understand that Finnriver is an ecosystem that sustains the land and community around it through the art of cider-making. From the farmers who grow the apples to the folks working in the tasting room, the community of Finnriver pours heart into every step of their production. Their whole business structure is a work of art. Since our collaboration began in 2012, Finnriver’s branding now helps them come alive as a visual work of art alongside their delicious cider and other products..

"Working with Sarah is such a joy! She brings great creative energy and exceptional professional competence while still making space for our input and ideas as well.  She has exceptional follow-through, is a lucid and effective communicator, and helps us to achieve our design goals to create beautiful things together. I recommend working with her to everyone I know!"


Crystie Kisler - Owner, Finnriver Farm & Cidery